BKG

Wiyana, Thobie Beltsazar (2018) Analisis Persaingan Industri Rental Mobil Di Kota Malang. Sarjana thesis, Universitas Brawijaya.

Indonesian Abstract

Penelitian ini dilatarbelakangi oleh perkembangan rental mobil di Kota Malang yang semakin menjamur dengan potensi yang dapat dikembangkan untuk memajukan industri rental mobil di Kota Malang. Penelitian ini menggunakan metode deskriptif kualitatif. Tujuan penelitian ini adalah untuk mengetahui bagaimana kondisi persaingan rental mobil serta strategi bersaing yang digunakan dalam menghadapi persaingan rental mobil di Kota Malang. Hasil penelitian ini berdasarkan konsep analisis five forces oleh Michael Porter menunjukan bahwa persaingan rental mobil di Kota Malang tergolong tinggi dan pertumbuhan yang pesat disertai potensi ancaman produk dan jasa lain seperti taksi, transportasi online, dan transportasi umum lainnya. Namun dalam penelitian ini ditemukan bahwa diferensiasi masih lemah dan pemanfaatan peluang belum maksimal. Oleh karena itu rental mobil di Kota Malang perlu mengembangkan strategi diferensiasi citra produk dan pengontrolan hubungan dengan konsumen.

English Abstract

This research is motivated by the development of car rental in Malang which is increasingly with the potential that can be developed to advance the car rental industry in Malang. This study used a descriptive qualitative method. The purpose of this study is to find out how the condition of car rental competition and competitive strategy used in the face of car rental competition in Malang. The results of this study based on the concept of five forces analysis by Michael Porter showed that car rental competition in Malang city is high and rapid growth is accompanied by potential threats of other products and services such as taxis, online transportation, and other public transportation. But in this study found that the differentiation is still weak and the utilization of opportunities has not been maximized. Therefore, car rental in Malang city needs to develop product differentiation strategy and controlling relationship with the consumer

Other Language Abstract

UNSPECIFIED

Item Type: Thesis (Sarjana)
Identification Number: SKR/FE/2018/167/051804557
Uncontrolled Keywords: Rental Mobil, Michael Porter, Five Forces, Kota Malang, Analisis Strategi Strategi, Persaingan, Car Rental, Five Forces, Malang City, Strategy, Analysis Strategy, Competition
Subjects: 300 Social sciences > 388 Transportation > 388.04 Special topics of transportation > 388.049 Economic aspects of transportation
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nur Cholis
URI: http://repository.ub.ac.id/id/eprint/166326
Text
THOBIE BELTSAZAR WIYANA.pdf
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