BKG

Pratiwi, Dea Okte (2018) Analisis Resource Based View Dalam Mencapai Keunggulan Kompetitif (Studi Kasus Pada Pijak Bumi Bandung). Sarjana thesis, Universitas Brawijaya.

Indonesian Abstract

Tujuan dari penelitian ini adalah menganalisis sumber daya yang berpotensi menghasilkan keunggulan kompetitif yang berkelanjutan melalui pendekatan Resource Based View dan Analisis Rantai Nilai untuk mengetahui sumber daya apa saja yang dimiliki Pijak Bumi untuk mendapatkan kompetensi inti sebagai sumber Competitive Advantage. Alat analisis dalam penelitian ini menggunakan Kerangka VRIO (Valuable, Rarity, Imitability, Organization) dalam upaya mencapai Sustainable Competitive Advantage. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan pendekatan studi kasus. Berdasarkan hasil penelitian diperoleh bahwa sumber daya berwujud (tangible) Pijak Bumi memiliki dua sumber daya yang bersifat competitive disadvantage, delapan sumber daya bersifat competitive parity, sepuluh sumber daya memiliki sifat temporary competitive advantage. Sumber daya tak berwujud (intangible) Pijak Bumi memiliki lima sumber daya bersifat competitive parity, sepuluh sumber daya memiliki sifat temporary competitive advantage, dan tiga sumber daya bersifat sustained competitive advantage. Sedangkan, hasil dari analisis kapabilitas diketahui sebanyak enam kapabilitas bersifat competitive parity, lima belas kapabilitas yang dimiliki bersifat temporary competitive advantage, dan tujuh kapabilitas sebagai sumber kompetensi inti untuk meraih sustained competitive advantage.

English Abstract

This research aims to analyze the resource of the company in which potential to produce a Sustainable Competitive Advantage through the ResourceBased View approach and the Value Chain Analysis to known what resource that Pijak Bumi has to gain core competence as a source of Competitive Advantage. The analysis tool in this research used VRIO Framework (Valuable, Rarity, Imitability, Organization) to achieve Sustainable Competitive Advantage. The method used in this research is descriptive qualitative with case study approach. Based on the research results showed that tangible resource Pijak Bumi has two competitive disadvantage resources, eight competitive parity resources, and ten temporary competitive advantage resources. Intangible resource Pijak Bumi has five competitive parity resources, ten temporary competitive advantage resources, and three sustained competitive advantage resources to Pijak Bumi. While, the capability analysis results known that six competitive parity capabilities, fifteen temporary competitive advantage capabilities, and seven capabilities as a source of core competence to achieve sustained competitive advantage.

Other Language Abstract

UNSPECIFIED

Item Type: Thesis (Sarjana)
Identification Number: SKR/FE/2018/149/051804539
Uncontrolled Keywords: Resource Based View, Kapabilitas, Keunggulan Kompetitif, Resource Based View, Capability and Competitive Advantage
Subjects: 600 Technology (Applied sciences) > 658 General management > 658.3 Personnel management (human resource management) > 658.301 Personnel planning and policy
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nur Cholis
URI: http://repository.ub.ac.id/id/eprint/166301
Text
Dea Okte Pratiwi.pdf
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