Wardana, Angga Putra (2017) Potensi Sport Tourism Sebagai Daya Taik Wisata Di Malang Raya (Studi Kasus pada klub sepakbola Arema FC). Sarjana thesis, Universitas Brawijaya.
Abstract
Salah satu bentuk wisata minat khusus yang telah mengumpulkan perhatian khusus adalah perjalanan yang berhubungan dengan wisata olahraga. Sepakbola merupakan jenis pariwisata even olahraga yang sangat populer didunia. pertandingan tim-tim sepakbola professional saat ini mulai dijadikan sebagai obyek daya tarik wisata yang sering dikunjungi wisatawan dan pelancong yang dalam kunjunganya tersebut memberikan keuntungan bagi daerah penyelenggara pertandingan dan klub sepakbola itu sendiri. Kompetisi sepakbola di Indonesia kini telah diikuti oleh banyak tim-tim professional, salah satunya Arema FC yang berbasis di Malang Jawa Timur. Arema FC adalah salah satu klub besar di Indonesia dan saat adanya sebuah pertandingan dapat menarik kunjungan hingga ribuan pelancong maupun wisatawan (event sport torism). Penelitian ini akan menganalisis pengembangan obyek daya tarik wisata olahraga dengan menggunakan metode SWOT, menganalisis strengths dan weakness dari sisi internal, juga menganalisis opportunities dan threats dari sisi lingkungan eksternal Arema FC sebagai daya tarik wisata miant khusus sport tourism Penelitian ini menggunakan metode deskriptif pendekatan kualitatif dengan 2 (dua) rumusan masalah, yaitu (1) Bagaimana analisis SWOT (kekuatan, kelemahan, peluang, dan ancaman) Arema FC sebagai daya tarik sport tourism? (2) Bagaimana formulasi strategi pengembangan Arema FC sebagai daya tarik sport tourism? Sumber data diperoleh dari beberapa narasumber, observasi, dan juga dokumentasi. Analisis data menggunakan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menemukan bahwa (1) Berbagai potensi kekuatan, kelemahan, ancaman dan peluang Arema FC sebagai daya tarik sport tourism (2) Berbagai Strategi-strategi pengembangan kedepan khususnya Arema FCC sebagai daya tarik sport tourism. Berdasarkan uraian, peneliti memberi rekomendasi yaitu kepada pihak Manajemen Arema FC dan memberikan masukan strategi-strategi pada pengelola menanggapi wisatawan dan pelancong minat khusus yang berkunjung ke Malang Raya untuk menyaksikan sebuah pertandingan sepakbola.
English Abstract
One of the forms of special interest tourism that has collected special attention is a tour related to sports tourism. Football is one of the most popular tourisms in this world. Professional football team championship at this time has become one of the most visited tourism attractions by tourists and travelers which also gives benefit to the hosting area of the championship and the football club itself. Currently, football competition in Indonesia is participated by many professional teams, one of them is Arema FC based in Malang East Java. Arema FC is one of the biggest club in Indonesia and one single match can attract up to thousands of tourists and travelers to visit (event sports tourism). This research will analyze the development of sport attraction using SWOT method, strength and weakness analysis from internal side, and also opportunities and thretas analysis from external environment side of Arema FC as the object of sport tourism in special interest tourism. This research uses descriptive method and qualitative approach which has two problems of the study, (1) how is the SWOT (strength, weakness, opportunities, and threat) analysis of Arema FC as the sport tourism attraction? (2) how is the formula of the development strategy of Arema FC as the sport tourism attraction? The data source is obtained from various resources, observation, and also documentation. The data analysis uses data collection, data reduction, data presentation and conclusions. The result of the research has found (1) Several strength, weakness, threat, and opportunities of Arema FC as the sport tourism attraction (2) Various future development strategies, especially Arema FC as the sport tourism attraction. Based on the statement above, the researcher gives recommendation for the Management of Arema FC and gives some suggestion about strategies to the organizer regarding tourist and travelers with special interest who visit Malang to watch a football competition or championship.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2017/1397/051810228 |
| Uncontrolled Keywords: | Wisata Minat Khusus, Olahraga, Sepakbola, Arema FC-Special Interest Tourism, Sport, Football, Arema FC |
| Subjects: | 300 Social sciences > 338 Production > 338.4 Secondary industries and services > 338.47 Services and specific products > 338.479 1 Services and specific products (Geography and travel) |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 09 Jan 2019 06:46 |
| Last Modified: | 25 Oct 2021 06:14 |
| URI: | http://repository.ub.ac.id/id/eprint/162145 |
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