Faktor Determinan Minat Individu Menggunakan Sistem Informasi Berbasis Internet Banking

Priyanto (2015) Faktor Determinan Minat Individu Menggunakan Sistem Informasi Berbasis Internet Banking. Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi sikap dan minat penggunaan layanan internet banking. Penelitian ini merupakan penelitian replikasi dan pengembangan Technology Acceptance Model (TAM) yang dikembangkan oleh Davis pada tahun 1989. Penelitian ini menggunakan metode kuisioner yang dilakukan di Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang. Data yang digunakan dalam penelitian ini ialah data primer dan pengumpulan data dilakukan menggunakan kuisioner dengan metode convenience sampling. Sebanyak 84 orang mahasiswa S1 Jurusan Akuntansi yang pernah menggunakan layanan internet banking digunakan peneliti sebagai responden. Hasil penelitian untuk model ini menjelaskan bahwa konstruk sikap berpengaruh terhadap minat penggunaan layanan internet banking, serta persepsi kegunaan, persepsi kenyamanan, keamanan dan privasi, dan persepsi risiko berpengaruh terhadap sikap penggunaan layanan internet banking. Sebaliknya, konstruk persepsi kemudahan tidak berpengaruh terhadap sikap penggunaan layanan internet banking. Hal ini berarti bahwa minat penggunaan layanan internet banking dipengaruhi oleh sikap, serta variabel sikap dipengaruhi oleh persepsi kegunaan, persepsi kenyamanan, keamanan dan privasi, dan persepsi risiko. Implikasi dari penelitian ini relevan bagi pihak manajemen bank dan analis internet banking agar memperhatikan persepsi kegunaan, persepsi kenyamanan, keamanan dan privasi, dan persepsi risiko dalam menerapkan dan mengembangkan layanan internet banking pada sistem perbankannya.

English Abstract

This study aims to examine the factors that influence attitude and interest to use internet banking services. This study is a replication and development of the Technology Acceptance Model (TAM) developed by Davis in 1989. This study used a questionnaire method conducted at the Faculty of Economics and Business, Brawijaya University. The data used in this research is primary data and data collection was performed using a questionnaire with convenience sampling method. In total of 84 undergraduate students in Accounting Department that ever use internet banking services used by researchers as a respondent. The results of the research for this model explains that attitude constructs affect toward intention in use internet banking services, as well as perceive usefulness, perceive enjoyment, security and privacy, and perceive risk influence toward attitude to use Internet banking services. In contrast, perceived ease of use construct has no effect toward attitude to use internet banking services. This means that interest to use internet banking services is influenced by attitude, and attitude influenced by perceive usefulness, perceive enjoyment, security and privacy, and perceive risk. The implications of this study are relevant for the management banking companies and internet banking analyst to consider factor of perceive usefulness, perceive enjoyment, security and privacy, and perceive risk in implementing and developing internet banking service in the banking system.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FE/2015/65/051501712
Subjects: 600 Technology (Applied sciences) > 657 Accounting
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Budi Wahyono Wahyono
Date Deposited: 04 Mar 2015 13:54
Last Modified: 27 Oct 2021 07:23
URI: http://repository.ub.ac.id/id/eprint/108268
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